Cottrill Research provides business research services covering all markets and industries, with a focus on supply market intelligence. Cottrill Research, following the belief that authoritative information does not always have to be expensive, investigates all types of research resources to ensure that you find the highest quality of information in the most cost effective manner possible.
Various surveys have shown that knowledge workers struggle to find the information they need and waste valuable time in doing so. For example, IDC data (via Armedia) shows that “the knowledge worker spends about 2.5 hours per day, or roughly 30% of the workday, searching for information….60% [of company executives] felt that time constraints and lack of understanding of how to find information were preventing their employees from finding the information they needed.” Source: Information: The Lifeblood of the Enterprise.
Using and learning the basic key skills of business research is empowering in so many ways, mostly in knowing how to extract key, relevant information in an efficient manner. There are basic skills that can be applied to any research activity, whether it is via the Internet, open web, or carried out using commercial services.